Watson & Co. Chartered Marketing provides marketing mentoring for Inspire Business Centre Exploring Enterprise Programme Participants

Watson & Co. Chartered Marketing provided marketing mentoring for Inspire Business Centre Ltd EEP3. (Exploring Enterprise Programme). Participants from Level Ground Coffee Shop are set to embark on launching a brand new food business where they will create and market a new range of chocolates.

Founder of Watson & Co. Chartered Marketing – Christine Watson led a marketing ideation session to enable EEP3 programme participants to look at the following marketing aspects of new business:

  • Brand Name Creation
  • Branding
  • The Product
  • Packaging
  • Pricing
  • Promotion
  • Target Customer Segments
  • Niche Marketing
  • Product Differentiation – Unique Selling Points
  • PR
  • Customer, Market and Competitor Research
  • Crowd Sourcing and
  • Routes to Market

We wish the team enjoyment and the very best of luck and prosper on their entrepreneurial journey.