Founder of Watson & Co. Chartered Marketing Christine Watson has been accredited a Google Square. Graduating from the innovative digital marketing leadership course developed with Google, Squared online is  endorsed by IPA, IAB and NABS and accredited by The CPD Standards Office. To achieve the qualification Christine completed more than 130 hours of practical learning and worked on programmatic advertising, customer journey mapping,...

Watson & Co. Chartered Marketing celebrates excellence in customer service with a WorldHost certificate presentation in the Long Gallery Stormont hosted by DEL Minister Dr Stephen Farry.   WorldHost Trainer Christine Watson, said: “It was an ambitious undertaking to personally train more than 1,000 delegates but I’m thrilled that my training has enabled so many employees and local businesses in the tourism, hospitality and retail...

Service professionals across Stranmillis University College successfully completed the WorldHost Principles of Customer Service Training Programme with Christine Watson at Watson & Co. Chartered Marketing. Following delivery of the programme both Chatz Catering and Betty’s Coffee Shop which are located within Stranmillis campus were accredited WorldHost Business Recognition status for excellence in customer service. Christine Nesbitt...

  Written by Gavin Walker | Originally Posted on Business First Online  June 4, 2015   Context replacing Content as King of the Digital Marketplace   Bill Gates’ famous phrase: ‘Content is King’ is the mantra for the digital age, but many marketers believe it should be replaced by ‘context’ as the most vital factor in reaching customers. The Chartered Institute of Marketing (CIM) Ireland Board will be giving...

7 local accommodation providers have taken steps this week to enhance their customer service delivery in advance of the 2015 peak tourist season which will bring visitors from all over the world to Newcastle and its surrounding areas when the 2015 Irish Open comes to the Mournes this May Meelmore Lodge, White Gate Lodge, Chances Mourne View, Mourne Heights, Kribben Cottage, Hollybush house, Chestnutt Holiday Parks and Kilkeel Development...

  Local business representatives were recently welcomed to the Civic Building, Banbridge in recognition of their achievements in completing the WorldHost Customer Service training programme. Speaking at the event, Chairman of Banbridge District Council Cllr Hamilton said, “Customer service is undoubtedly one of the essential elements of any successful business, be that in the Retail, Hospitality or Tourism sectors, and it is the...

The CIM Ireland Marketing Excellence Awards will celebrate, recognise and reward the best marketing achievements across various industry sectors in Ireland and will acknowledge the contribution made by both individuals and teams. Celebrating its fifteenth year the awards programme and categories are designed to attract entries from businesses of all sizes, operating in all sectors in Northern Ireland and the Republic of Ireland. Winning a CIM...

Celebrate Christmas and network with your fellow marketers in Ireland. Christmas comes early for marketers, indeed most will have been planning their Christmas campaigns for up to twelve months in advance. Christmas can be an extraordinarily busy time, so take this opportunity to celebrate Christmas in the relative calm of the early autumn. This is a ‘free’ event but there will be a collection for charity and the suggested minimum...

Chartered Marketer and current CIM Chair, Christine Watson, was honored to deliver a seminar at City Business Hub on Effective Marketing on a Budget. In this 60 minute seminar she covered the best ways to market your business spending as little as possible, with over 20 years experience in the field it was as interesting as it was informative for the delegates in attendance. If you would like to be kept informed of similar events in the...

Watson & Co. Chartered Marketing are proud to announce that founder and trainer Christine Watson is now an accredited Digital High Street Skills trainer. To register you interest and be added to the reserve list for our upcoming Digital High Street training events when funding is approved contact: E: info @watsonsmarketing.com T: 028 9066 1139 Or use our Contact Us page Digital High Street Skills Digital High Street Skills is a brand...

FUNERAL SERVICES NORTHERN IRELAND LAUNCHES THIRD ANNUAL POETRY COMPETITION Friday 21 March 2014 is a day of celebrating poetry across the world and, to mark the occasion, Funeral Services Northern Ireland has launched its third annual National Poetry Competition. Open to anyone over 18 who has an interest in poetry and resides in Northern Ireland, the premise of this year’s competition is ‘Remember’, linking to the theme chosen for...

Watson and Co Chartered Marketing are delighted to have assisted Titanic Quarter in becoming the first WorldHost hot spot in Belfast. Congratulations to T13, Titanic Dock and Pumphouse, Ocean Youth Trust, Odyssey Arena and the...

A major event in Belfast will bring together marketers from across Ireland to discuss the hottest topics in the fast-changing world of marketing. The first ever all-Ireland conference organised by The Chartered Institute of Marketing, Game Changers: Marketing with Impact, is being held on October 1 at Crumlin Road Gaol. Sponsored by the Ulster Business School at Jordanstown, the event will include key speakers from Google Ireland, Lucozade,...

Jewellery retailer Argento’s area manager Mairead McCusker has become the 250th person in Northern Ireland to complete the retail World Host customer service programme. Managed and delivered by sector skills council People 1st long side the National Skills Academy for Retail, World Host for retail is supported by the Department for Employment and Learning (DEL) and follows in the wake of the highly successful WorldHost tourism programme....

CIM brings Marketing Game Changers to Belfast Some of the United Kingdom and Ireland’s top marketing professionals will reveal how they deliver maximum impact for their companies at a major conference in Belfast organised by The Chartered Institute of Marketing. The all-Ireland conference, Game Changers: Marketing with Impact, will be held on October 1 at Crumlin Road Gaol. Speakers include Cera Ward Country Manager of Google Ireland,...

MARKETERS must be at the top of their game to keep pace with the ever-changing business environment, the Ireland Chair of the Chartered Institute of Marketing has said Christine Watson, a Chartered Marketer since 2006, called on marketing professionals to register for Chartered Marketer status to support professionalism across the trade as well as industry standing across the economy. She said: “Marketing is a highly skilled area which demands...

The Clipper Race was conceived in 1995 by Sir Robin Knox Johnston and together with William Ward they founded Clipper Ventures to run the race. The event gives paying amateur crew members the chance to sail round the world. In 2000 the race took on The Times newspaper as title sponsor and for the first time the yachts were backed by UK cities. This concept has been expanded with the race now generating one of the highest returns on investment...

Businesses within the hospitality and tourism sector are being urged to back a campaign to make Belfast a ‘WorldHost City Destination’. Belfast City Council and Invest NI are supporting the campaign to achieve the worldwide industry standard of excellence. Practical support to improve customer service standards and increase competitiveness is being led by Destination Belfast, with financial support from the European Regional Development...

Do you care for a loved one, are you being cared for, have you chosen caring for your career or do your neighbours depend on you during our winter cold snaps or summer heatwaves? In celebration of Carers Week Funeral Services Northern Ireland is launching its annual carers awards and, if you, or someone you know should be recognised then you can enter the Funeral Services Northern Ireland Carers Awards 2014 today. The aim of the awards is to...

The woman who led one of the most successful marketing campaigns in Ireland in recent years gave the keynote speech at the Chartered of Institute of Marketing (CIM) Chair’s Lunch. Aoife Nagle, Senior Brand Manager of Coca-Cola spoke about the company’s phenomenal ‘Share a Coke’ campaign at the annual lunch, which took place in the SS Nomadic in Hamilton Dock in Belfast. Christine Watson, Chair of CIM Ireland thanked Ms Nagle for her...

Chartered Marketers and Licensed WorldHost Trainers Heather Major, Christine Watson and Lynda Willis, have trained 34 service professionals from 13 Antrim businesses in tourism and hospitality, ahead of the Giro d’italia cycling race which will pass through Templepatrick, Dunadry and Antrim on 10 May 2014. Eimear Kearney, Marketing Officer at Lough Neagh Partnership, a WorldHost partner organisation committed to achieving WorldHost...

FUNERAL SERVICES NORTHERN IRELAND LAUNCHES THIRD ANNUAL POETRY COMPETITION Friday 21 March 2014 is a day of celebrating poetry across the world and, to mark the occasion, Funeral Services Northern Ireland has launched its third annual National Poetry Competition. Open to anyone over 18 who has an interest in poetry and resides in Northern Ireland, the premise of this year’s competition is ‘Remember’, linking to the theme chosen for...

Watson & Co. Chartered Marketing, acting on behalf of Lough Neagh Partnership, are delighted to announce an exciting art competition to inspire budding artists, graphic designers and all creative types – young and old, to design the legend of Lough Neagh: ‘Eochu’, the Lough Neagh Horse God. Further information about Eochu can be found on the Lough Neagh Heritage website. The winning design will become Lough Neagh’s...

The Chartered Institute of Marketing Ireland (CIM) has recognised businesses and people across Ireland who have excelled in marketing in 2013. At the CIM Ireland Marketing Excellence Awards ceremony, attended by more than 200 marketing professionals, winners of 14 categories were announced by compere Claire McCollum including the People’s Choice – a first for the Institute which encouraged the general public to vote via digital media. ...

Employment and Learning Minister Dr Stephen Farry today presented employees with Worldhost training accreditations at the Lough Neagh Discovery Centre, Oxford Island, Craigavon. Up to 34 employees from a range of service and hospitality sectors received the award at an event organized by the Lough Neagh Partnership. The awards presentation event coincided with World Tourism Day. WorldHost Training is an internationally renowned customer service...