Written by Gavin Walker | Originally Posted on Business First Online  June 4, 2015   Context replacing Content as King of the Digital Marketplace   Bill Gates’ famous phrase: ‘Content is King’ is the mantra for the digital age, but many marketers believe it should be replaced by ‘context’ as the most vital factor in reaching customers. The Chartered Institute of Marketing (CIM) Ireland Board will be giving...

Date:  Thursday 20 August 2015 Location: Belfast Cost: £60 per delegate Licensed WorldHost Trainer: Siofra O’Reilly The WorldHost Customers with Disabilities programme aims to increase awareness and sensitivity towards customers with disabilities. By having this knowledge, service providers can make people with disabilities feel more comfortable and welcome. Our disabled visitors represent a growing market and they are loyal when they find...

      On Wednesday morning (20 May 2015) as elected Chair of the CIM Ireland board I presented The Chartered Institute of Marketing SME survey findings at a breakfast event hosted at Ulster University Business School. Trying to make it less death by PowerPoint and more action focused for the audience I added a few of my tips and SME stories alongside practical advice from 2 of the 2014 Ireland Marketing Excellence Award winning...

Date: Thursday 18th June 2015 Location: Crescent Townhouse, Belfast Cost: £85 per person Optional extra – City and Guilds Level 2 Extended Award in Principles of Customer Service £35 per person Licensed WorldHost Trainer: Christine Watson MCIM Chartered Marketer Course Content: Welcoming people skills What forms a first impression? Why should I handle customer concerns? The communications process Effective listening Visitor needs The...

Sammy Douglas MLA requests the pleasure of your company at the fourth annual Funeral Services Northern Ireland National Poetry Competition Recital in the Long Gallery, Parliament Buildings, Stormont, Belfast, on behalf of Funeral Services Northern Ireland  on National Poetry Day, 8 October 2015, at 7.30pm  We are honoured to be welcoming back the Funeral Service Northern Ireland National Poetry Competition winners from 2014 and 2013: Mark...