Watson & Co. Chartered Marketing founder Christine Watson is an elected board member of The Chartered Institute of Marketing (CIM) Ireland region. A former Chair of the CIM Ireland board from 2013 to 2015 Christine currently volunteers on the Communications and Education sub-committees. Volunteering for your local marketing community isn’t a thankless task, it offers great opportunities to meet like minded professionals both locally...

The Watson & Co. Chartered Marketing Digital Business Skills (‪#‎DigiBizSkills)‬ tool of the week is Pinterest Best compared to a pin-board or scrap-book pinterest lets you create your own visual online pin-boards on specific topics or subjects of interest to you/your brand/your customers, allowing you to pin relevant online images and website links all in the one place. See it as...

WorldHost Principles of Customer Service Training Course – Belfast              Watson & Co. Chartered Marketing has successfully trained over 1,000 WorldHost delegates to date and we are very proud of our contribution to excellence in customer service locally in Northern Ireland. Back by popular demand we will be running an open WorldHost Principles of Customer Service course in Belfast on 9 November...

Our ‪#‎digibizskills‬ tip of the week (17 April 2016) – Things change (and in the digital marketing landscape they change often). It’s your job to keep your marketing out of hot water by keeping yourself up to date. Facebook competition rules initially banned the use of any Facebook function as an entry mechanism and back then marketers and page owners were in fear of Facebook deleting their entire business Facebook page for...

When we first crafted this blog (21 April 2016) it was all about the Queen’s 90th birthday, we personally seen 121,000 tweets using the hashtag #HappyBirthdayYourMajesty appear before 3.30pm. Not only did it inspire us as marketers to think about hashtag creation and use for special occasions or promotions for the purposes of user generated content but it also made us wonder how your business makes customers, who chose your place to...