As a Chartered Marketer and SOSTAC Certified Planner our role is ‘proper’ marketing, not just the ever popularised marketing communications which is too often confused with what ‘marketing’ actually is and how much it encompasses. As part of our work we scan the internal and external environment seeking insights that we can feed into recommendations for our clients and, if approved, action plans.   When carrying out...

This online workshop will show you the ways and means to compose and drive forward a purposeful marketing agenda in the wake of Covid-19 About this Event Covid-19 is one of the biggest challenges ever faced by businesses and with this in mind we have developed an online workshop aimed at early stage micro and small businesses that will help you understand what marketing truly is. This workshop will be delivered by Chartered...

There are tools that can make your life as a Digital Marketer easier and knowing them is key to your success in an increasingly competitive and ever changing marketplace. This Saturday (24 October 2020) Chartered Marketer and SOSTAC Certified Planner – Christine Watson will introduce you to some essential tools that should be in every marketers toolkit. This lunchtime learning power hour will showcase some of these digital tools in action...

Chartered marketers take on digital challenges heightened by pandemic. Four Northern Ireland business women are among the first 100 professionals in the world to become accredited advisors in a globally recognised marketing model that will help businesses plan a recovery from the devastating economic impact of the pandemic. As SOSTAC® Certified Planners, marketing strategy experts Lydia McClelland, Denise Hamill, Christine Watson and licensed...

  Watson & Co.Chartered Marketing Chartered Marketer Christine Watson is getting ready to support new businesses across Belfast city with specialist marketing mentoring support. The business support programme: Kick Start is managed by Enterprise Northern Ireland in association with local enterprise agencies across the Belfast destination and Deirdre Fitzpatrick Associates. It is funded by Belfast City Council, Invest Northern Ireland...