Digital Business Skills – 1, 8, 15 December 2015

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At Watson & Co. Chartered Marketing we know time is money and getting started with digital marketing may not be top of mind for your business. Our Digital Business Skills training is an intensive workshop split into three half day training sessions. On the 1, 8, 15 December you can get to grips with the online, social media and digital marketing for your business without sacrificing too much of your time.

The Digital Business Skills programme, developed in partnership with the People 1st, National Skills Academy for Retail and Association of Town and City Management (ATCM), aims to equip businesses with the skills they need to make to most of their internet and digital marketing channels and grow their business online.

To book contact us at:

E: info@watsonsmarketing.com
T: 07900 881146

 

What you will learn

The Digital Business Skills programme is split into three modules, covering digital marketing strategy, search engine optimization, email marketing and how social media fits in with your marketing plan. Here is a break down of each module:

Module 1 – Understanding your Customer and Digital Marketing 

In this module, we take you through how to make your business available in the digital world and give you real examples and strategies to use to build a profitable digital presence.

  • Introduction
  • Have a visible and viable business online
  • Tell the customer what you sell
  • Know your customer
  • Lifetime value of a customer
  • Understanding the 7 Ps
  • Digital brand and visual identity
  • Digital advertising and promotions
  • Digital marketing strategy and plan
  • Email Marketing

Module 2 – Develop your business online

In this module. we help you avoid costly mistakes, take away the jargon and equip you with top tips for success.

  • Introduction
  • Resources you need
  • Your online presence
  • The first 5 second welcome
  • Make it easy to buy
  • Online multi-channel options
  • Search Engine Optimisation (SEO)
  • Countdown for getting your business online or re-launching it

 Module 3 – Grow your business through social media

In this module, we take you through the world of social media. We will explain to you what social media is, why it is important and how to use it in your business.

  • Introduction
  • The future of social media
  • Why use social media for business
  • Social media jargon
  • Risks of using social media for business
  • How to use social media to market your products and services
  • Social media strategy
  • Content is key

 

 

Cost: £255 per person

Optional extra: ICQ Level 2 Award in Digital Marketing Using Social Media qualification £75 per person

Further information is available at http://www.people1sttraining.co.uk/programmes/online-and-digital-skills

To book contact us at:

E: info@watsonsmarketing.com
T: 07900 881146

Your Trainer 

Chartered Marketer Christine Watson DipM MCIM is a People 1st accredited Customer Service and Digital Marketing Trainer and has a background in mystery shopping and business improvement spanning the past 17 years. She has so far trained over 1,000 delegates.