Ten tips to overcome writers block when devising content for your digital marketing channels
Our founder: Chartered Marketer Christine Watson shares with you her top 10 tips to overcome writers block when devising content for your digital marketing channels.
Good content is never out of reach, you just need to look for inspiration in the right places. We encourage any content marketers experiencing writers block to seek inspiration from:
1. Reviewing Smart Insights Content Marketing Matrix by Dave Chaffey
2. Checking out Facebook IQ
3. Visiting Google Trends and looking at a range of relevant Google adwords and their popularity in search volume
4. Discovering what is trending on Twitter – globally and also within their target customers geographic area
5. Analysing their Google Analytics (it’s free so any website creator worth their salt should, in our humble opinion, ensure that you have this activated on your website as well as Google webmaster tools)
6. Asking your target customers what content they would like to see from you
7. Partnering with other non-competing organisations and/or individuals who are already reaching your target customers
8. Benchmarking from award winning digital marketing case studies
9. Assessing your competitors digital marketing content and its performance
10. Identifying trusted thought leaders and curating their content – just don’t forget to add your comments/experiences and of course credit them!
Feel free to share with us the things you use to inspire your content marketing – on Twitter, Facebook, Google+ or LinkedIn
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